Social Media

by Jill Peters

When I was in high school, we took typing classes on electric typewriters.  We’d have to cover our hands with a piece of paper, so we could practice not looking at the keys.  We had a “business” class where we learned how to balance a checkbook and use a ledger…using paper and pencil!  I graduated from high school in 1983.  When I went to college, we continued to use the electric typewriter to type our papers.  If you had any typos, you could try to correct it using correcting tape, but that rarely worked because you couldn’t line it up right.  So, you’d have to type the whole thing over again. 

It wasn’t until my senior year of college that I used a computer for a media buying class.  I felt like I was one of the Jetson’s…so high tech.  You could make your media buys and the computer would determine the effectiveness of your campaign.  I thought it was amazing.  But that was it.  One class.

Fast forward to 2018.  I’m trying to start a business selling handmade leather bags.  I’m not much of a sales person.  I think what I make is pretty cool, but selling it, or convincing someone else to sell it…that is something else.  I’m thankful for Etsy, but when you do a search on Etsy for leather bags, there are currently 336,669 results.  So, I’m told by many people that I must have a social media presence.  Huh?  I need to be on Instagram and post amazing pictures with clever “hashtags”.  I need my own website and Pinterest.  And they all need to be linked.  Seriously?  I have a manila file in my desk drawer with amazing pictures and ideas I’ve cut out and collected over the years.  And 2 bins of purses I’ve purchased since the 1970’s.  And a bulletin board with scraps of ideas and colors and patterns I’d like to try…old-school Pinterest I guess.  But okay, I’ll give the social media thing a go.

The good news is that I have 3 kids who don’t mind telling me over and over again how to do a poll on Instagram.  Or how to add to my “story”.  And I have a couple of niece’s who are willing to give me their input.  And here’s what I’ve learned: It’s important to have people around you that you can learn from.  People who don’t mind telling you the same thing repeatedly.  And it’s really important to be willing to try.  I find that I like learning new things.  And I really like having wonderful people around me who encourage and patiently help me. 

Surround yourself with things you like and people who will teach you what you need to know.  It’s only by learning these new things that we discover we aren’t completely lost.  And if you don’t know how to do something, you can always Google it!

Enjoy your day.